St George's Park History
Port Elizabeth, South Africa
St George's Park - Chapter 22 - Boycotts Became a Powerful Weapon
The Simba Quix incident introduced a new dimension in the fight against sponsorship inequality in 1978. Foolishly, Simba Quix decided to sponsor the South African Senior Secondary Schools Sports Association with two boxes of potato chips while announcing it would sponsor the South African Grand Prix with R110,000. SASSSA and SACOS launched a boycott of Simba products. The effect was resounding when Simba announced its withdrawal of its sponsorship to SA Grand Prix and offered SASSSA a sponsorship of R3,000 which was turned down. Checkers offered WPCB R100 while sponsoring Transvaal Cricket. The threat of a “boycott” forced Checkers to offer the WPCB R100,000 over a period of three years.
The slogan “No normal sport in an abnormal society” was allegedly penned by journalist Jimmy Atkins and found immediate favour within the ranks of SACOS.
Cricket in South Africa had reached a stalemate because the only tours SACU could secure were rebel tours while SACB found it extremely difficult to obtain any sponsorship. Both organisations faced hardships in order to survive.