St George's Park History
Port Elizabeth, South Africa

Unification St George's Park - Chapter 22 - Boycotts Became a Powerful Weapon
Chapter 22 - Boycotts Became a Powerful Weapon
Harold Wilson

The Simba Quix incident introduced a new dimension in the fight against sponsorship inequality in 1978. Foolishly, Simba Quix decided to sponsor the South African Senior Secondary Schools Sports Association with two boxes of potato chips while announcing it would sponsor the South African Grand Prix with R110,000. SASSSA and SACOS launched a boycott of Simba products. The effect was resounding when Simba announced its withdrawal of its sponsorship to SA Grand Prix and offered SASSSA a sponsorship of R3,000 which was turned down. Checkers offered WPCB R100 while sponsoring Transvaal Cricket. The threat of a “boycott” forced Checkers to offer the WPCB R100,000 over a period of three years.

The slogan “No normal sport in an abnormal society” was allegedly penned by journalist Jimmy Atkins and found immediate favour within the ranks of SACOS.

Cricket in South Africa had reached a stalemate because the only tours SACU could secure were rebel tours while SACB found it extremely difficult to obtain any sponsorship. Both organisations faced hardships in order to survive.

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Chapter 1 - Introduction
Chapter 2 - Discrimination Rears its Ugly Head
Chapter 3 - Establishment of the South African Coloured Cricket Board
Chapter 4 - Splintering of the South African Coloured Cricket Board
Chapter 5 - National Political Influences and World War II
Chapter 6 - The Establishment of the South African Cricket Board of Control
Chapter 7 - Change Racial Affiliation to Single Provincial Affiliation
Chapter 8 - In Search of International Competition
Chapter 9 - The Basil D'Oliviera Affair
Chapter 10 - Prime Minister John Vorster Reacts
Chapter 11 - South African Cricket Association's Attempts to Secure Tours
Chapter 12 - Hassan Howa's Term of Office
Chapter 13 - The Advent of SACOS
Chapter 14 - SACBOC's Application to ICC for Associate Membership
Chapter 15 - Dr Piet Koornhof's Attempt to Normalise Cricket
Chapter 16 - In Search of Unity
Chapter 17 - A Unification without Western Province Cricket Board (SACBOC)
Chapter 18 - Unification Hampered by Problems
Chapter 19 - The Establishment of a New Non-Racial Cricket Body
Chapter 20 - SACU's Inability to Regain Admission to International Cricket
Chapter 21 - Double Standards Resolution of SACOS
Chapter 22 - Boycotts Became a Powerful Weapon
Chapter 23 - Frank Brache and Hassan Howa
Chapter 24 - The Demise of Howa's Role in Cricket
Chapter 25 - SACOS versus the NSC
Chapter 26 - The Mike Gatting Tour
Chapter 27 - Thabo Mbeki the Mediator
Chapter 28 - Retraction of Rebel Tours
Chapter 29 - Steve Tswete the Facilitator
Chapter 30 - Declaration of Intent
Chapter 31 - Merger of the WPCB and WPCU
Chapter 32 - Establishment of the United Cricket Board
SA Reaccepted
The John Passmore Week
Nuffield Week
Non-Whites Invite Kiwi Team
Eastern Province Trials on Merit to be Sought